ONLINE MBA
Eligibility:
Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any recognized university.
5% relaxation in marks in case of more than 2 years of experience.
Key Features:
| Academic: | Student Services: |
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Critically evaluate the key analytical frameworks and tools used in marketing. Apply key marketing theories, frameworks, and tools to solve Marketing problems. Utilise information of a firm's external and internal marketing environment to identify and prioritise appropriate marketing strategies. Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment. Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings. Evaluate and act upon the ethical and environmental concerns linked to marketing activities. Ability to implement Sales Planning, Market research and Brand Building Techniques. Interactive Live Sessions: Learn directly from industry experts and global faculty through engaging live sessions. Robust Learning Management System: Learn from updated study materials, online library, and a user-friendly learning platform. |
Dedicated Academic Advisor: Receive personalised guidance and support for your academic and career journey. Facilitated Group Interactions: Participate in supervised discussion forums to collaborate and interact with peers. Career Essential Programmes: Avail 100% placement assistance and career-enhancing trainings in partnership with LinkedIn Learning, free of cost. 5,000+ Alumni Network: Access to large Alumni network working in global and Indian companies. |
Curriculum:
| SEMESTER 1 | Economics & Management Decisions Financial Management Marketing Management Quantitative Techniques for Management Applications Operations & Material Management |
| SEMESTER 2 | Human Resource Management Customer Relationship Management Project Management & Contract Administration Strategic Management of Technology & Innovation Research Methodology |
| SEMESTER 3 | Consumer Buying Behavior in Digital World Online Sales and Channel Management Digital Brand Management Marketing Analytics Services Marketing |
| SEMESTER 4 | Business Policy & Strategy Data Visualization Advertising and Sales Promotion Social and Digital Media Marketing Dissertation |
Fee Details:
Full Fee: Rs. 150000.00
Fee per year: Rs. 75000.00
Fee per semester: Rs. 37500.00
Disclaimer:
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