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ONLINE BBA

University: SRM UNIVERSITY
Specialization : Digital Marketing
Duration: 3 Year
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Key Features
Curriculum
Fees
Special Offers

Eligibility:

Higher Secondary Examination (10+2) Equivalent with Academic or Vocational stream.


Key Features:

Academic: Student Services:

Masterclasses by Industry Experts

Learn from renowned professionals and thought leaders through live sessions and webinars.

Experiential Learning

Practical learning delivered by academic experts, focusing on real-life business scenarios.

Industry-Oriented Curriculum

Courses curated by industry stalwarts to ensure you are job ready from day one.

Information Hub to Support Student Journey

Comprehensive resources to assist you throughout your learning experience.

Mentorship Program 101

One-on-one guidance from industry experts and academic mentors to support your academic and career growth.

Case-study Based Learning

Real-world business case studies as per international standards to build practical problem-solving skills.

Industry-Led Projects

Hands-on projects in collaboration with leading companies to gain real-world experience.

Dedicated learner support team to answer all queries.

Academic mentorship to give expert advice on a wide range of academic topics.

Totally Online Admission Process including uploading of eligibility documents.

Multiple fee payment options, including no-cost EMI from Fee Financing companies.


Curriculum:

SEMESTER 1

Professional Communication
Principles of Management
Financial Accounting
Basics of Production and Operation Management
Managerial Economics
Environmental Science

SEMESTER 2

Management and Cost Accounting
Organizational Culture and Behaviour
Management Information Systems
Business Environment
Statistics in Business

SEMESTER 3

Operations Research in Business
Financial Management
Human Resource Management
Marketing Management
Legal Aspects of Busines

SEMESTER 4

Strategic Management
Basics of Consumer Behaviour
Advertising and Sales Promotion
Leadership and team management
Entrepreneurship Development

SEMESTER 5

Introduction to Research Methods
Project management
Total Quality Management
Consumer Behaviour Analytics
Digital Business Models

SEMESTER 6

Ethics and Corporate Governance in Business
Small Business Management
Digital Marketing & E-Commerce
Integrated Marketing Communication 


Fee Details:

Full Fee: Rs. 117000.00

Fee per year: Rs. 39000.00

Fee per semester: Rs. 19500.00

Disclaimer:

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