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ONLINE MBA

University: D.Y. PATIL DEEMED-TO-BE UNIVERSITY
Specialization : Digital Marketing
Duration: 2 Year
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Key Features
Curriculum
Fees
Special Offers

Eligibility:

The University welcomes applications from all the aspirants who have completed their bachelor’s degree Examination in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 40% marks.


Key Features:

Academic: Student Services:

Latest curriculum at par with the leading Universities.

Virtual Classroom Sessions, Video Lectures, Online Video Library etc – learning tools used.

Choice of subjects offered by edX, an American open online course provider created by Harvard & MIT.

Exclusive opportunity to take additional optional courses from Harvard Business School Online.

Continuous monitoring and mentoring by Faculty.

Unique University Virtual Learning system.

Completely online admission and approval process.

Student Helpline for prompt resolution of all types of queries.

E-Library Access.

Curriculum:

SEMESTER 1

Organizational Behaviour

Principle of Accounting

Managerial Economics

Principles of Management

Quantitative Techniques

SEMESTER 2

Human Resource Management - I

Strategic Management

Financial Management - I

Principles of Marketing - I

Production & Operation Management

SEMESTER 3

International Business

Research Methodology

Project Management

Entrepreneurship Essentials

Cost & Management Accounting

Project Work - Part 1

Electives – Any One

Digital Marketing – By edX (Fundamentals of Digital Marketing, Social Media, and E-Commerce-Wharton School of the University of Pennsylvania)

Operation Research - By edX (Operations Research: an Active Learning Approach-The Hong Kong Polytechnic University)

SEMESTER 4

Services Marketing

Advertising & Sales Promotion

Consumer Behaviour

Strategic Brand Management

Sales And Distribution Management

Retail management (option of edx-Retail Fundamentals - Dartmouth X)

Project Work - Part 2 Final Submission


Fee Details:

Full Fee: Rs. 170000.00

Fee per year: Rs. 85000.00

Fee per semester: Rs. 42500.00

Disclaimer:

The information /content provided above is replicated from sources like the website, online brochures and other such materials posted in the public domain by the University. Mydegreeonline.in does not vouch for the accuracy or completeness of information /content and therefore cannot be held liable for the same. Students are advised to do their own searches and research in case they wish to verify or authenticate the information /content. Students can also contact an MDO advisor who can be of assistance for any questions and also aid in connecting students with the appropriate university official for detailed information.

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